Estée Lauder is one of the world's most renowned beauty brands driven by loyalty, signatuure skincare and makeup. She is the mother to brands such as MAC Cosmetics, Clinique, Smashbox and Bobby Brown. As part of an in-house creative team, Estée went under a global re-design to seamlessly lace commerce, personalization, service and community across all digital platforms.
An Italian restaurant in Columbus, Ohio owned by celebrity chef Cameron Mitchell, suggests one glass of wine is not enough. Marinated in the Mediterranean landscape, rich philosophy and contagious laughter, Marcella's brings authenticity of the Italian heritage to your table.
I wanted my strategy to be wrapped in the romance of the woman who brought this restaurant to life. The illustrative qualities of the logo symbolize the evolution of passion and youth in traditional Italian cuisine.
When I was first introduced to a non-profit organization called Birthday Wishes, they instantly pulled my heart strings. It is a foundation that provides birthday parties for homeless children across the East coast. Approximately 1.6 million children will experience homelessness this year alongside an uncelebrated birthday.
I created an online campaign with the idea "Each day has a name" with the tagline "Fighting against silent celebrations." I filmed a short video communicating what a silent celebration would be like from a child's perspective. Each cake represents a different child yet the foundation they sit on (stool) is the same human truth: We want to know we are valued.
Fun fact: Each cake was frosted bowls and pans.
Art Direction: Natalie Krick
Footage: Natalie Krick, Luis La Torre
Editing: Richard Smith
Summer 2012 I had the privilege to be a part of the Hallmark family as their Lettering and Font Design intern. I shadowed under 12 different artists while creating typographic solutions for a diverse range of consumer products.
Only in Kansas City Collection of postcards visually communicating how I interpreted Kansas City as the new kid on the block. One postcard represented each artist I studied under.
Miss Skinny Legs Designed lower and uppercase font with traditional pointed pen.
Merry & Bright Holiday Photo Ornament 2012
The Little Parcel A Holiday DIY mini gift set featuring handlettered gift tags made for one who savors the little gestures in life.
Kricket A script font I designed with the help of another Hallmark artist.
Art direction: Amber Goodvin, Lisa Rogers, Virginia Sembower, Rick Cusick
All rights go to Hallmark Cards, Inc
A company called Wonder-shirts so kindly asked me to design a lettering series for the hit show Downton Abbey on PBS. They are currently the official licensee for Downton Abbey for T-Shirts and Tote-Bags in the United States. This collection features iconic quotes from the show representing it's wit and flare through the heritage of British script.
*Will soon be available for purchase at Wonder-shirts.com
A company in Salt Lake City called My Mind's Eye, asked me to design some chalk art for their new studio space. My Mind's Eye specializes in fine paper goods and scrapbooking products. They were wonderful hosts and I could of not been more thankful for the experience! Thank you guys!
Wall one: 10.5 x 9ft
Wall two: 9 x 6ft
Board: 8 x 3.5ft
Spring of 2010, I interned at Anthropologie as a visual display designer. As one unit of a talented team we executed the season's concepts through a variety of materials and mediums scaling from one inch to 18 feet.
Spring 2013, I interned at "small but mighty" letterpress shop called Igloo Letterpress. While I was working there, I designed a series of cards that found their way to the 2013 National Stationary Show in New York and now on route to be sold at Barnes & Noble Book Store this fall.
*Images owned by Igloo Letterpress
A company by the name of Wonder-Shirts asked me to letter the word "Wonder". I was to visually communicate the idea of what wonder means through a typographic solution.